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But by the early 1970s, Macfadden, lacking Time's deep pockets, was fading, and Sport eventually wound up in the hands of Downe Communications. In 1976, Downe and its family of magazines that included Ladies Home Journal and Redbook, was acquired by The Charter Company. Under Downe and Charter, there was a zig-zag in editorial direction, and gradually Sport lost its way, its distinctive voice, and circulation declined. In 1980, Sport was purchased from the Charter Company by its VP of Corporate and Investor Relations, Park Beeler, through an entity known as MVP Sports. Beeler quickly restructured the personnel of Sport and named Don Hanrahan, a former publisher under Downe, to return to that role. Beeler and Hanrahan immediately implemented a strategic plan of editorial and circulation repositioning with a return to a "sports in depth" theme as opposed to attempts to cover sports news. Beeler and Hanrahan also solidified Sport's historic role of awarding of the MVP Awards for the Super Bowl, World Series, Stanley Cup, and NBA Championship Series. Circulation practices were improved and re-validated. This quickly revived the magazine and its advertising base. Beeler then sold MVP Sports to Raymond Hunt of Dallas, who integrated it into his existing publishing enterprises, Southwest Media, which included the very successful D magazine, which was headed by Wick Allison. Allison brought in David Bauer (then–deputy managing editor of Sports Illustrated) as editor. Under Hanrahan as publisher and Bauer as editor, Sport sharply improved its design and editorial content under the "sports in depth" theme, and the magazine became profitable for the first time in years. Hanrahan, Allison and Bauer all moved on to other projects after a few years. The magazine was sold by Ray Hunt to Petersen Publishing Company in 1988. Petersen Publishing continued to publish Sport as a monthly magazine out of its Los Angeles offices. In 1997, Sport was relaunched by media industry veterans and new Petersen Publishing Company owners/operators Jim Dunning, Neal Vitale and Claeys Bahrenburg (known for his successful tenure at Hearst). They moved the magazine back to New York City from Los Angeles, and hired Norb Garrett as Editor-in-Chief. Garrett, who formerly had served as Editor-in-Chief at the start-up College Sports magazine, assumed the mantle from LA-based EIC Cam Benty, and hired a new team in New York City and, along with new President Polly Perkins, led an aggressive editorial overhaul of the brand. Art director Anthony D’Elia was hired from Hearst, and his team developed a new, modern logo and design aesthetic for the magazine (new logo debuted in October 1997 issue). Key editorial hires included Managing Editor John Roach, Photo Editor Grace How, Associate Editor Scott Burton (ESPN), Copy Chief Steve Gordon (ESPN) and staff writers Darryl Howerton and Dave Scott (ESPN). From 1997 to 2000, Sport's editorial team launched numerous innovative platforms, including the Heroes of Sport (honoring athletes and their humanitarian efforts), Bargains and Bandits (An annual list of the best and worst contract deals in sports) and Dominators and Abominators of Sport (The best and worst of athletics), which was an annual one-hour TV show on CBS Sports. During that period, Sport editorial also launched the first recurring front-of-book photo gallery (“Impact”) in a consumer sports magazine and introduced “RAWSport”, a monthly look at some of the fledgling extreme sports. That coverage led Sport and Petersen to launch the extreme sports competition event with NBC Sports, “The Gravity Games,” which debuted in Providence, RI, in 1999. In June 1998, Petersen Publishing purchased Inside Sport magazine from Century Publishing and folded Inside Sport into Sport. The combined circulation exceeded 1 million subscribers. Sport's editorial team also produced several annual sports magazines, including “Dick Vitale’s College Basketball Yearbook” and “Bob Griese’s College Football Yearbook” as well as launched innovative fantasy baseball and football preview magazines as fantasy sports became more popular. Following the sale of Petersen Publishing to UK publisher EMAP in 1999, Garrett moved to California to run the company's Action Sports Group consisting of titles such as Surfer, Powder, Skateboarder and Bike, while Roach took over as Editor-in-Chief.
In August 2000, after appearing every month for 54 years under 10 different owners, Sport magazine ceased publication following EMAP's decision to shutter the title.
Sport's demise was duly mourned. Allen Barra, writing in Salon, put it this way: "Though it didn't make any headlines, the news of the death of Sport magazine...must have put a lump in the throat of those old enough to remember the greatest of all American sports magazines...Sports Illustrated was great, but SI, in an era when you couldn't see all the highlights every night, was read for news; Sport was for reflection." And, in a rare departure for the competitive magazine industry, SI itself paid tribute to Sport on its own pages with a poignant piece that began, "They closed the barbershop last week, the one in town, the first place – not counting school or a friend's house – where your mother would drop you off and leave you...".
In 2007, Sport was reestablished by Tom Ficara as a magazine with occasional printed special editions. Later that same year, the magazine ceased operations.
Today, the archive of the magazine, comprising tens of thousands photographic images and illustrations, lives on, forming the base of The Sport Collection, which is housed in Toronto, Ontario, Canada, at The Sport Gallery. There is also a second location in Vancouver, British Columbia, Canada.
Dates | Publisher |
---|---|
1946–1961 | Macfadden Publications |
1961–1975 | Bartell Publishing |
1975–1976 | Downe Communications |
1978–1980 | Charter Company |
1980–1981 | MVP Sports, Inc. |
1981–1988 | Southwest Media Corporation |
1988–1998 | Petersen Publishing |
1998–2000 | EMAP |